De Loose Interieur
Graphic Identity
De Loose Interieur is a father–daughter duo combining interior architecture and construction. They approached me with an open brief to design their logo and business card.
The monogram was build by vertically flipping the 'D' (De) and merging the L (Loose) to form a clean and balanced mark. While the monogram is the connecting factor in this identity, the use of different colours each gave them a personal touch. Stéphanie's feminine, elegant style inspired the use of a soft washed pink, while Kurt's focus on construction made black a natural choice for him.
Monogram, Business cards
