Ellen
Verhaegen

Envii had been struggling with its brand image for a while, especially when it came to resonating with the right audience. A redefinition of the brand strategy by the managing team made it clear that the visual direction needed to evolve. This lookbook shoot was the first within Envii’s new direction where the shift towards a more mature target audience was made: A mature model, refined styling, subtle posing and a clean photography style set the tone for all upcoming imagery.